Direct Response Limited Credit Buyers
The Direct Response Limited Credit Buyers are mail order buyers that are shopping with credit cards that have provided them with limited credit lines.
SEGMENTS
1,942,891 Total Universe / Universe Rate $95.00/M
330,160 1 Mos MOB w/credit limit under $500 $100.00/M
600,333 1 Mos MOB w/credit limit - $1000 $100.00/M
1,072,968 3 MOS MOB w/credit limit under $500 $95.00/M
1,942,891 3 MOS MOB w/credit limit - $1000 $95.00/M
152,473 1 MOS Female MOB w/credit limit $500 + $8.00/M
130,389 1 MOS Male MOB w/credit limit $500 + $8.00/M
1,250,118 3 Mos MOB w/credit limit $500 w/POC + $10.00/M
Insurance and Publisher rate $75.00/M
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ID NUMBERS  
Manager ID 309728
NextMark ID 309728
mIn ID 150311
SRDS ID 930305-000
MEDIA TYPE
Consumer Phone Postal Email
SOURCE
Space sold, TV generated, Catalog, Direct response
GEOGRAPHY
USA
OPT-IN
Opt-in
MAINTENANCE
Market Entry 07/15/2010
New to Manager 07/07/2011
Counts Through 03/31/2015
DATA CARD MAINTENANCE
New To System 07/12/2011
"New to System" Announcement 07/14/2011
Last Update 04/20/2015
Next Update 05/15/2015
Update Frequency MONTHLY
DESCRIPTION

The Direct Response Limited Credit Buyers are mail order buyers that are shopping with credit cards that have provided them with limited credit lines.  Mailers can select buyers with credit lines available up to $500, $1000 and $1,500.  Available credit information is from credit sources and further identified by overlay data applied to file.  Buyers purchased from catalogs and other direct mail sources by using credit cards issued by banks and private card creditors.

 

These credit strapped folks enjoy shopping for apparel, general merchandise housewares, health products and more, but are limited by the amount of credit they have with their creditors..

 

Perfect prospects for value priced offers, house charge card catalog offers, memberships with club discounts, credit card and bill me later offers.

 

SPECIAL SELECTS:

DEMOGRAPHICS, LIFESTYLE, PRODUCT, HOME OWNERSHIP

SELECTS
Age $10.00/M
Demographic $10.00/M
Gender/Sex $8.00/M
Geo/Geographical $8.00/M
Home Owner $10.00/M
Household Income $10.00/M
Lifestyle $10.00/M
Presence of Child $10.00/M
PRODUCT
MANAGER
FYMCorporation
UNIT OF SALE
Average $50.00
GENDER
Male 45%
Female 55%
AVERAGE INCOME
Value not available
MINIMUM ORDER
Minimum Quantity 7,500
Minimum Price $0.00
COMMISSIONS
Broker 20%
Agency 15%
NET NAME ARRANGEMENTS
Net Name is allowed
Floor 85%
Minimum Quantity 50,000
Run Charges $10.00/M
EXCHANGES
Exchange is not allowed
REUSE
Please inquire
CANCELLATION
Charges $100.00/F
KEY CODING
Key Coding is available
Charges $3.00/M
ADDRESSING
EMAIL $75.00/F
KEYING $3.00/M
SPECIAL INSTRUCTIONS
Orders cancelled after mail date and/or merge will be at full rental rate. Orders received & processed will incur a $100/F cancel fee, $15/m run charges & shipping/material fees. Email orders: Cancellation after testing is at full charge.
CONTACTS
Contact Name Role Email Phone Fax
Duncan Crookston
FYMCorporation
2934 1/2 Beverly Glen Circle Suite #19
Los Angeles, 90077		 Director of Operations duncanc@fymc.com (310) 601-3119 (310) 275-9978
Steve Manning
FYMCorporation
2934 1/2 Beverly Glen Circle Suite #19
Los Angeles, 90077		 CEO sjmanning@fymc.com (310) 601-3119 (310) 275-9978
Rose Joseph
FYMCorporation
2934 1/2 Beverly Glen Circle Suite #19
Los Angeles, 90077		 VP List Management rjoseph@fymc.com (310) 601-3119 (310) 275-9978
Mimi Silcock
FYMCorporation
2934 1/2 Beverly Glen Circle, Suite #19
Los Angeles, CA 90077		 mimi@fymc.com (310) 601-3119
= Primary contact


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