GrandMoms, GrandDads, GrandKids
These active grandparents have purchased children's products through the mail.

SEGMENTS
1,003,889 Total Universe / Universe Rate $95.00/M
320,567 1 Month Hotline $100.00/M
1,003,889 3 Month Hotline $95.00/M
85,000 1 Month Hotline W/Email Address $135.00/M
Telephone Numbers Available $150.00/M
Fundraisers $75.00/M
Publishers $80.00/M
logo
ID NUMBERS  
Manager ID 00498
NextMark ID 82824
mIn ID 141114
SRDS ID 822944-000
MEDIA TYPE
Consumer Phone Postal Email
SOURCE
Direct response, Multi-merchants and self-reported data
GEOGRAPHY
USA
OPT-IN
Opt-in
MAINTENANCE
Market Entry 01/23/2009
New to Manager 01/23/2009
Counts Through 03/31/2015
DATA CARD MAINTENANCE
New To System 12/04/2002
"New to System" Announcement Unknown
Last Update 04/20/2015
Next Update 05/15/2015
Update Frequency MONTHLY
DESCRIPTION

Grandmoms, Granddads, Grandkids
Brand new - first time on the market!

  

Audience Profile

These active grandparents have purchased children's products through the mail.  These grandparents are assuming a more active role in their grandkids lives.  They have more time to spend with their grandkids and they have the income to spoil them.  They recently acquired a major bank card or a retail card or both, and cannot wait to make a purchase for their grandkids.

 

Selections
In addition to the standard selections, all names can be selected by any one of 520 demographic datapoints including telephone numbers. Typical selection charges range between $2.50/M and $8.00/M. List owner will build custom media segments and will tailor the media rentals and deployment to meet mailer’s marketing budgets.

 

Email Deployment

List owner can back postal mail with "pre" and "post" notifications, like offers or reinforcement direct mail offers with matching email deployments as well as expand online reach with up to 10,000,000 additional email names with like affinities.

 

Marketig Insight

They are perfect prospects for general merchandise, children's offers, magazines, credit cards, travel, fundraising offers and more.  These consumers are highly responsive to direct mail, email and telephone solicitations.

 

Cancellation Policy: Orders cancelled prior to the mail date will incur the following charges: $10/M Running Charges on quantity shipped; 100% of all selection charges; media and shipping fees and a $75 flat cancellation charge.  Orders cancelled after the mail date will be charged in full.

SELECTS
AGE $6.00/M
AGE/GENDER OF GRANDKIDS $11.00/M
DWELLING TYPE $6.00/M
ETHNICITY $11.00/M
GENDER/SEX $6.00/M
HOME OWNER $6.00/M
HOUSEHOLD INCOME SELECT $6.00/M
LENGTH OF RESIDENCE $6.00/M
MARITAL STATUS $6.00/M
SCF $6.00/M
STATE $6.00/M
ZIP $6.00/M
MANAGER
FYMCorporation
GENDER
Male 50%
Female 50%
AVERAGE INCOME
Value $50,000.00
MINIMUM ORDER
Minimum Quantity 5,000
Minimum Price $0.00
COMMISSIONS
Broker 20%
Agency 15%
NET NAME ARRANGEMENTS
Net Name is allowed
Floor 85%
Minimum Quantity 50,000
Run Charges $10.00/M
EXCHANGES
Exchange is not allowed
REUSE
Please inquire
CANCELLATION
Charges $75.00/F
KEY CODING
Key Coding is available
Charges $2.00/M
ADDRESSING
EMAIL/FTP $50.00/M
CD ROM $25.00/M
SPECIAL INSTRUCTIONS
Cancellation Policy: Orders cancelled prior to the mail date will incur the following charges: $10/M Running Charges on quantity shipped; 100% of all selection charges; media and shipping fees and a $75 flat cancellation charge. Orders cancelled after the mail date will be charged in full.
CONTACTS
Contact Name Role Email Phone Fax
Mimi Silcock
FYMCorporation
2934 1/2 Beverly Glen Circle, Suite #19
Los Angeles, CA 90077
mimi@fymc.com (310) 601-3119
Duncan Crookston
FYMCorporation
2934 1/2 Beverly Glen Circle Suite #19
Los Angeles, 90077
Director Of Operations duncanc@fymc.com (310) 601-3119 (310) 275-9978
Steve Manning
FYMCorporation
2934 1/2 Beverly Glen Circle Suite #19
Los Angeles, 90077
CEO sjmanning@fymc.com (310) 601-3119 (310) 275-9978
Rose Joseph
FYMCorporation
2934 1/2 Beverly Glen Circle Suite #19
Los Angeles, 90077
VP Media Management & Marketing rjoseph@fymc.com (310) 601-3119 (310) 275-9978
= Primary contact


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