Publishers 'R Us
Publishers 'R Us - The most comprehensive file of magazine buyers on the market.

SEGMENTS
5,083,730 Total Universe / Universe Rate $90.00/M
1,611,985 1 Month Hotline $95.00/M
5,083,730 3 Month Hotline $90.00/M
450,000 1 Month Hotline W/Email Address $135.00/M
Telephone Numbers Available $150.00/M
Fundraisers $75.00/M
logo
ID NUMBERS  
Manager ID 00494
NextMark ID 206503
mIn ID 129486
SRDS ID 882760-000
MEDIA TYPE
Consumer Phone Postal Email
SOURCE
Direct response, Multi-merchants and self-reported data
GEOGRAPHY
USA
OPT-IN
Opt-in
MAINTENANCE
Market Entry 04/01/2007
New to Manager 04/01/2007
Counts Through 03/31/2015
DATA CARD MAINTENANCE
New To System 03/28/2007
"New to System" Announcement 04/02/2007
Last Update 04/20/2015
Next Update 05/15/2015
Update Frequency MONTHLY
DESCRIPTION

 

Publishers 'R Us

 

Audience Profile
Publishers 'R Us - the most comprehensive file of magazine buyers on the market. These mail order buyers subscribe to multiple magazines representing their interests and lifestyles.

 

Selections
In addition to the standard selections, all names can be selected by any one of 520 demographic datapoints including telephone numbers. Typical selection charges range between $2.50/M and $8.00/M. List owner will build custom media segments and will tailor the media rentals and deployment to meet mailer’s marketing budgets.

  

Interest and lifestyle are selectable - Monthly Counts

 

Female Oriented 

135,000 

Male Sports Magazines 

150,000 

Health & Fitness 

600,000     

Family/General

375,000

Culinary

115,000

Business, News, Financial

250,000

Crafts

130,000

Miscellaneous

200,000

Garden & Home Improvement

125,000

 

 

 

There is a newsstand full of demographics available on this exciting new file!

 

Email Deployment

List owner can back postal mail with "pre" and "post" notifications, like offers or reinforcement direct mail offers with matching email deployments as well as expand online reach with up to 10,000,000 additional email names with like affinities.


CANCELLATION POLICY: Orders cancelled prior to the mail date will incur the following charges: $10/M Running Charges on quantity shipped; 100% of all selection charges; media and shipping fees and a $75 flat cancellation charge.  Orders cancelled after the mail date will be charged in full.

PROFILE
MAGAZINE INTEREST/LIFESTYLE   (11.00/M)
Female Oriented 135,000
Male Sports Magazines 150,000
Health & Fitness 600,000
Family/General 375,000
Culinary 115,000
Business,News,Financial 250,000
Crafts 130,000
Miscellaneous 200,000
Garden & Home Improvement 125,000
SELECTS
AGE $11.00/M
AGE OF CHILDREN $11.00/M
ETHNICITY $11.00/M
GENDER $6.00/M
INCOME SELECT $11.00/M
MAGAZINE INTEREST/LIFESTYLE $11.00/M
NEW MOVER $11.00/M
PRESENCE & TYPE OF CREDIT/RETAIL CARDS $11.00/M
PRESENCE OF CHILDREN $11.00/M
SCF $6.00/M
STATE $6.00/M
ZIP $6.00/M
MANAGER
FYMCorporation
UNIT OF SALE
Average $75.00
GENDER
Male 40%
Female 60%
AVERAGE INCOME
Value $60,000.00
MINIMUM ORDER
Minimum Quantity 5,000
Minimum Price $0.00
COMMISSIONS
Broker 20%
Agency 15%
NET NAME ARRANGEMENTS
Net Name is allowed
Floor 85%
Minimum Quantity 50,000
Run Charges $10.00/M
EXCHANGES
Exchange is not allowed
REUSE
Please inquire
CANCELLATION
Charges $75.00/F
KEY CODING
Key Coding is available
Charges $2.00/M
ADDRESSING
FTP $50.00/F
CD ROM $25.00/F
EMAIL $50.00/F
SPECIAL INSTRUCTIONS
CANCELLATION POLICY: Orders cancelled prior to the mail date will incur the following charges: $10/M Running Charges on quantity shipped; 100% of all selection charges; media and shipping fees and a $75 flat cancellation charge. Orders cancelled after the mail date will be charged in full.
CONTACTS
Contact Name Role Email Phone Fax
Duncan Crookston
FYMCorporation
2934 1/2 Beverly Glen Circle Suite #19
Los Angeles, 90077
Director Of Operations duncanc@fymc.com (310) 601-3119 (310) 275-9978
Steve Manning
FYMCorporation
2934 1/2 Beverly Glen Circle Suite #19
Los Angeles, 90077
CEO sjmanning@fymc.com (310) 601-3119 (310) 275-9978
Rose Joseph
FYMCorporation
2934 1/2 Beverly Glen Circle Suite #19
Los Angeles, 90077
VP Media Management & Marketing rjoseph@fymc.com (310) 601-3119 (310) 275-9978
= Primary contact


© Copyright 2000-2015 NextMark, Inc.